Is there a new digital divide?

I saw this article in Wired Campus from The Chronicle of Higher Education.

http://chronicle.com/wiredcampus/index.php?id=2558&utm_src=wc&utm_medium=en

It poses new questions about the evolution of the digital divide, in terms of the demographics of users of Facebook versus Myspace for example. The roots of this, I feel, go back a few years when Facebook was intentionally targeting the major, big-league colleges and universities in their expansion of their system from Harvard. Most of these schools are not very diverse, students being predominantly caucasian and/or of high socio-economic status. Only within the last year, did Facebook really open up to smaller universities, community colleges, etc. and then to the world-at-large. So while the artificial divide that once existed is no more, there still seems to be an actual divide. This article poses that perhaps Myspace is more appealing to a wider audience, but I'm not sure that's the case.

In a way, this speaks to the importance of having an institutionally-driven means of technology to connect all aspects of a student's college experiences, for ease of communication, skill development and self-actualization. Not as a replacement for whatever online social networks each student may be using, but as something separate.

Is anyone trying something like this?