Thursday, November 15, 2007

What Made You Stick?

hello everyone:
I figured that since I have founded a company that is focused on people collaborating and sharing their experiences so others don't have to reinvent the wheel, that I should do what I am going to suggest our customers do...blog, share and exchange information about a very important topic - student success.

This blog will bring in experts in higher education to share their insights and experiences. They will share what they observe at conferences both in the workshops and informal conversations. What are students saying? What do they need in order to be successful and graduate within a six-year window? What research has been published recently? What are your questions? Post them!

Before founding The Perseverance Group, I was involved in both B-to-B and B-to-C interactive marketing. We made consumers and prospect customers "stick". Now, at The Perseverance Group, we want students to "stick"...for life and be a lifelong learner. Whether they are in a class, returning to give a lecture or mentoring a freshman...get them to stick with their college or university.

I hope you enjoy this blog and the people that will contribute to it. I am pretty excited about it. Contribute as well. Think about your experiences and how you can share your learnings with others. We all have a story. We all have been a student in one way or another. Formal or informal. What made you "stick"?

1 comment:

Scott C. Silverman, Ed.D. said...

Traci,

I think you bring up a key issue. What made me stick was being involved on campus. I joined so many student organizations, groups or other activities (some might say too many) that I had a huge support network of friends, peers and staff on campus. Being connected to so many groups allowed me an opportunity to explore various interests and interact with a wide variety of people. Just think, this was pre-Facebook and Myspace...the closest thing to online social networking was Friendster, which none of my friends really used. Imagine the possibilities for interconnectedness, student satisfaction, and student engagement today.